It’s
time that we have FUN! and prove the smart way of playing the game…
Win and teach others!!!
Objective
Here
is our objective for our next move…
LEG2:
Leg 2
|
Guided Store Visit
|
· Enhance the team’s
knowledge on their category and the market situation by having each member
perform a store visit in their region / channel to gather insights directly
in the market.
· Share insights and
discoveries within the team to build a global understanding of the category
and its challenges
· Teambuilding
|
1. Work together in
completing the tasks via BI solutions at your disposal (see below)
2. Deliver the filled
in Guided Store Visit sheet to the Game Officials
|
What needs to happen
Casual store check for pricing,
shares, promotions (see below general guideline)
Discuss
findings within our regions – there are no right/wrong answers
Just
need to think outside the box for our observations and come up with
smart/casual suggestions!
When needs to happen
As
of… NOW!
Although
below you may see the slots available for our leg on Monday 28th,
still, if it happens that you go shopping for your personal needs during the
weekend… let’s leverage the opportunity! NOT an obligation…
EMEA:
9:00 - 12:00
|
CET
|
Spread The
Flame Challenge
|
AP
14:00 - 17:00
|
UTC +8
|
Spread The
Flame Challenge
|
LA
9:00 - 12:00
|
ET
|
Spread The
Flame Challenge
|
NA
9:00 - 12:00
|
ET
|
Spread The
Flame Challenge
|
Who Wins?
The
x-regional learnings and observations from stores Win!
Ex.
·
EMEA:
“Relative Brands (RB) grow in laundry in EMEA”
·
How’z
competition doing? ASIA: “UL plays hard with promotions!”
·
Media
insights in regions?
EMEA:
“Copies are an issue, need to find a vendor to identify efficiency of
copies….”
NA/LA:
“We can proceed with mobile apps for our consumers to help them find their
product and products’ promotions”
What needs to be delivered?
Maybe
a video or a ppt to discuss the learnings/observations and next
steps/actions per region (like the examples above).
We
will fill in the template (attached) and together with the ppt/video(s) I will
upload them to INXPO platform in our page. Drop your ideas/findings in the
template attached and return it back to me
by
Monday your COB!
We
don’t need to solve the problem! We need to learn and teach others!
What I need from you?
·
Don’t
hesitate to contact me should you have any question or issue to run the
store visit!
·
Volunteers! – For our team to run Leg 2 smoothly, I need
volunteers (one per region) to coordinate the regional learnings i.e. summarize
the data in the template attached, discuss the suggestions for a stronger
P&G presence and NIV!
(Katarzyna
is excluded, since is already leading the EMEA way! Thanks!)
·
Don’t spend too much time in the stores! (5-10 mins is enough for
your experienced eyes to get the situation)
·
Your voice! Make your suggestion on how to faster and
better fill in the template (will be delivered one for our x-regional team) as
well as your ppt with photos or a short! video where you describe the
observations and your suggestions to boost our business!
·
TTYS (talk to you soon)…. Believe me…There are more
insights that I will share with you soon and enable the Victory! So,
stay tuned!
General
guidelines:
·
Store
Check requires planning,
traffic or distance might be an issue in some sites: some people may
decide to take the BI summit opening ceremony from home, go to the store check
and then to the office because of these reasons (ie. UK office is about 1 hour
distance from the city center; Manila, Warsaw, Mexico, might be countries with
high traffic that need additional planning).
·
Guidelines
when visiting stores:
we need to remind them to be very sensitive and follow the store check
guidelines (no pictures, not interrupting shoppers, avoid taking too many notes
inside that may raise a suspicious behavior, etc.
·
Don’t spend too much time in the stores! (5-10 mins is enough
for your experienced eyes to get the situation)
·
As
a reminder, our customers/types to visit:
All
|
E-commerce
|
NA
|
Walmart, Mass, Drug, Food,
Dollar Emerging Channel
|
LA
|
WM, HFS, Carrefour, Cencosud
|
ASIA
|
Hyper, Super, HFS, Drug
|
EMEA
|
Hyper, Super, HFS, Tesco,
Carrefour, Electro
|
|
YOU Rock!
|
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