Sunday, January 27, 2013

iROCK - Leg 2 - Team directions


iRock-ers
It’s time that we have FUN! and prove the smart way of playing the game
Win and teach others!!!
Objective
Here is our objective for our next move…
LEG2:
Leg 2
Guided Store Visit
·      Enhance the team’s knowledge on their category and the market situation by having each member perform a store visit in their region / channel to gather insights directly in the market.
·      Share insights and discoveries within the team to build a global understanding of the category and its challenges
·      Teambuilding
1.  Work together in completing the tasks via BI solutions at your disposal (see below)
2.  Deliver the filled in Guided Store Visit sheet to the Game Officials

What needs to happen
Casual store check for pricing, shares, promotions (see below general guideline)
Discuss findings within our regions – there are no right/wrong answers
Just need to think outside the box for our observations and come up with smart/casual suggestions!

When needs to happen
As of… NOW!
Although below you may see the slots available for our leg on Monday 28th, still, if it happens that you go shopping for your personal needs during the weekend… let’s leverage the opportunity! NOT an obligation…
EMEA:
9:00 - 12:00
CET
Spread The Flame Challenge
AP
14:00 - 17:00
UTC +8
Spread The Flame Challenge
LA
9:00 - 12:00
ET
Spread The Flame Challenge
NA
9:00 - 12:00
ET
Spread The Flame Challenge

Who Wins?
The x-regional learnings and observations from stores Win!
Ex.
·         EMEA: “Relative Brands (RB) grow in laundry in EMEA”
·         How’z competition doing? ASIA: “UL plays hard with promotions!”
·         Media insights in regions?
EMEA: “Copies are an issue, need to find a vendor to identify efficiency of copies….”
NA/LA: “We can proceed with mobile apps for our consumers to help them find their product and products’ promotions”

What needs to be delivered?
Maybe a video or a ppt to discuss the learnings/observations and next steps/actions per region (like the examples above).
We will fill in the template (attached) and together with the ppt/video(s) I will upload them to INXPO platform in our page. Drop your ideas/findings in the template attached and return it back to me
by Monday your COB!

We don’t need to solve the problem! We need to learn and teach others!

What I need from you?
·         Don’t hesitate to contact me should you have any question or issue to run the store visit!
·         Volunteers! – For our team to run Leg 2 smoothly, I need volunteers (one per region) to coordinate the regional learnings i.e. summarize the data in the template attached, discuss the suggestions for a stronger P&G presence and NIV!
(Katarzyna is excluded, since is already leading the EMEA way! Thanks!)
·         Don’t spend too much time in the stores! (5-10 mins is enough for your experienced eyes to get the situation)
·         Your voice! Make your suggestion on how to faster and better fill in the template (will be delivered one for our x-regional team) as well as your ppt with photos or a short! video where you describe the observations and your suggestions to boost our business!
·         TTYS (talk to you soon)…. Believe me…There are more insights that I will share with you soon and enable the Victory! So, stay tuned!


General guidelines:
·         Store Check requires planning, traffic or distance might be an issue in some sites:  some people may decide to take the BI summit opening ceremony from home, go to the store check and then to the office because of these reasons (ie. UK office is about 1 hour distance from the city center; Manila, Warsaw, Mexico, might be countries with high traffic that need additional planning).
·         Guidelines when visiting stores:  we need to remind them to be very sensitive and follow the store check guidelines (no pictures, not interrupting shoppers, avoid taking too many notes inside that may raise a suspicious behavior, etc. 
·         Don’t spend too much time in the stores! (5-10 mins is enough for your experienced eyes to get the situation)
·         As a reminder, our customers/types to visit:
All
E-commerce
NA
Walmart, Mass, Drug, Food, Dollar Emerging Channel
LA
WM, HFS, Carrefour, Cencosud
ASIA
Hyper, Super, HFS, Drug
EMEA
Hyper, Super, HFS, Tesco, Carrefour, Electro



iROCK
YOU Rock!

Teams and Regions

Team #
Team Leader
Category
1 David Ahuja Fabric Care
2 Robert Auffray Fabric Care
3 Nicolas Busson Fabric Care
4 Eric Chen Dish Washing
5 Chuck Cramer Dish Washing
6 Christine Dauenhauer Shampoo
7 David Dittman Shampoo
8 Janine Eldredgepanos Hair Conditioners
9 Alan Falkingham Hair Conditioners
10 Octavio Flores Hair Stylers
11 Damon Frost Hair Stylers
12 Jeff Goldman Baby Care
13 Tobias Guenthoer Baby Care
14 Tracey Hersey Feminine Care
15 Patrick Kern Feminine Care
16 Terry McFadden Skin Care + Cosmetics
17 John Myers Skin Care + Cosmetics
18 Susan Ong Batteries
19 Caloi Santos Batteries
20 Femmie Schippers Grooming
21 Michelle Tower Grooming
22 Jo    Vanwinckel Oral Care
23 Madeleyne Vivanco Oral Care
24 Andy  Walter PBC (Soap/APDOs)


Region Channels to focus on - valid for all teams
All E-commerce
NA Walmart, Mass, Drug, Food, Dollar Emerging Channel
LA WM, HFS, Carrefour, Cencosud
ASIA Hyper, Super, HFS, Drug
EMEA Hyper, Super, HFS, Tesco, Carrefour, Electro

Monday, January 21, 2013



The Wicked Problem Challenge at a glance
The wicked problem challenge was designed to improve our organization’s in-market understanding of our categories and help us to better connect our solutions to those actual business/category challenges. The race will help our organization to compare situations across geographies and identify common opportunities.
The race will help our organization to compare situations across geographies and identify common opportunities

Captains can utilize this blog to share ideas, communications and directions to their teams...

Good Luck!!!